Anonymous Site Visit Identification
With 90-95% of the traffic visiting your site categorized as anonymous traffic, in that they don’t identify themselves, there is an audience of engaged customers that you’re not converting. AcquireInsight can help you identify anonymous traffic and reach out to them in a commercial dialogue, turning your anonymous visitors into qualified leads.
Getting access to your traffic insights is made easy through our proprietary AudienceAnywhere platfo which serves as the only audience management platform that creates deterministic omni-channel engagements with your ideal audience segments through an integrated process that features both industry-leading insight data and cross-channel linkage capabilities.
AcquireWeb’s AcquireGraph technology resolves the IP of the site visit to a Zip+4, filters the traffic of bots, foreign and public traffic, identifies consumers vs businesses and provides insight against over 350 mm unique devices.
Once AcquireGraph and AcquireInsight have identified the anonymous traffic, we connect the industries best offline data with our Premiere Partner Insights. This process allows us to fully identify the audiences and connect the behavioral and demographic dots on your anonymous site visitors. Plus it can be customized for any site owner proprietary data or existing data partnership.
- By using our custom AcquireInsight dashboard, you’ll gain immediate and real-time visibility to a variety of traffic insights:
- Geographic heat maps from national to the individual market-level
- Demographic, psychographic and additional household-level data to drive audience and campaign decision-making