In the data insights industry, firms typically provide solutions that either help marketers build audience segments to targets OR link segments across channels; few do both and none rely on first party data, limiting the accuracy and effectiveness of the results. Worse, data partners are anything but transparent with marketers when it comes to resolving anonymous website traffic and marketing to it.
“We tell marketers who is coming to their site and why,” says AcquireWeb President and CEO Albert Gadbut. “Then, we help them engage with only their ideal audiences from that traffic. We do all of this in a transparent way that respects customers’ privacy and yet delivers a real return on marketers’ ad dollars. AcquireWeb will not look at consumers activities across the internet, we only want to see what you make public. Our view on privacy and the stance on transparency in marketing metrics is a key differentiator for AcquireWeb in the marketplace.”
Our AcquireInsight product does more than just place tags and capture anonymous traffic. It pulls out the intent-based audiences from all anonymous visitors and defines their profiles. It’s revolutionary AcquireGraph technology then powers linkage to those audiences across marketers’ digital channels of choice, making effective digital campaigns possible.
“Ours is one of the few industries where businesses are expected to blindly pay for marketing executions without any reliable or meaningful results,” says Gadbut.
“Because AcquireWeb’s audience data is tied to compliant, legitimate first party data, marketers can compare individuals targeted with sales of products and services during a specific time period and make meaningful adjustments to their campaigns. It’s not just the only truly responsible way to evaluate marketing spend; it offers businesses a better metric than mere engagement.”
AcquireWeb’s ability to incorporate compliant and primarily first party data insights into its proprietary graph technology is what makes it unique in the marketplace.
“AcquireWeb will generate an audience online for a client and stand behind it from creation to execution to deterministic attribution,” says Gadbut. “We can tell you who clicked but more importantly, we can tell you who purchased your products or services. Otherwise, you are operating by broadcast mode in a digital world, which doesn’t make sense.”