Based on a recent Winterberry Group study, roughly 76% of companies studied stated Email is the most common component in cross-channel attribution efforts.
If approached strategically, Email can provide a significant lift in not only sales, but also the cross-channel linkage that allows you to connect with your ideal audiences whenever and wherever they’re most engaged.
Chances are probably good that you’ve executed some level of email marketing and possibly even dedicated a good chunk of time and investment in the channel today. It’s not uncommon for us to see clients continually battling the same issues as it relates to email marketing.
• Should I just be focused on the email channel for connecting with my CRM?
• What compliance issues do I need to be concerned with?
• Is email effective anymore and if it is, is it enough?
• How do I grow my CRM by targeting prospects through email and is that an effective strategy?
All great questions and only a small sample of the ones we hear on a regular basis. As a technology company who started solely in the email space, we’re here to tell you that the channel is not only relevant, but critical to the most effective multi-channel digital strategies. Multi-channel strategies for connecting with CRM but also identifying and engaging with the Customer Prospect universe as well.
Having a database of over 315MM emails tied to a physical address, allows our technology to connect the dots and help brands truly understand every aspect of their ideal customers and prospects. Ensuring the right audiences are segmented to target is the first and most important step. Following that, email helps create the connections with these audiences across the array of digital channels, building the bridge that allows you to engage.
This automotive case study illustrates the power of what the email channel can provide. Through identifying the right audiences, developing the right execution strategy, and building in the appropriate tracking/measurement processes, email can provide a significant lift to your brands objectives.
AcquireWeb was approached about collaborating on a marketing solution in the Auto Dealership vertical. The result was a multi-touch marketing solution to reach a defined audience of potentially “in-market” individuals using the email channel. AcquireWeb was brought in to test this concept across 225 car dealers who represented the following manufacturers:
• Chrysler, Fiat, Ford, GM, Honda, Hyundai, Kia, Lexus, Mazda, Mitsubishi, Nissan, Toyota and Volkswagen