Drive Conversions Through Prospect Email
Based on a recent Winterberry Group study, roughly 76% of companies studied stated Email is the most common component in cross-channel attribution efforts. If approached strategically, Email can [...]
Multi-Channel Match-back Analysis: Why It’s Crucial
ROI……A term that at this point in your day you’ve most likely heard surface in virtually every meeting, call or conversation you’ve been in. It’s become synonymous with [...]
Multi-device Display: What’s Really Important?
The digital display environment has been and will continue to be an evolving category for marketers across all industries. The need for brands to allocate strong percentages of their marketing [...]
Is Jimmy REALLY Who You Want To Target
It’s extremely easy for us to get excited when we get that first glimpse of a digital marketing campaign analysis where the basic performance statistics (opens & clicks) appear [...]
It’s Time To Adjust The Approach
Understanding the hierarchy of the digital marketing funnel can be a cumbersome and never-ending challenge. Understanding where specific channels like social, email and display sit within this [...]
The Case for Email Marketing
The past month, we’ve been discussing the viability of email marketing campaigns. Quite the contrary to prevailing opinion, email is not dead, but as our campaign bore out, an effective and [...]
Sometimes You Don’t Know What You Don’t Know
It’s hard enough as consumers to stay ahead of the ever-changing digital landscape. By the time you upgrade your smartphone, a newer version is announced. The second you become engaged with [...]
AcquireLocal
AcquireLocal is our proprietary campaign execution platform for Email, Social & Display giving advertisers the ability to execute in full self-service mode or simple visibility into fully [...]
