We know what you’re thinking, “Anonymous CRM” is clearly an oxymoron. While on the surface that’s true, it’s not in the context that we’re talking. There’s a common misconception as it relates to CRM’s among the companies that own them, if an individual is in a “CRM” then there’s an assumption that they know them. What we find more often than not, is that there are segments within CRM’s where companies know little to nothing about them and definitely are not engaging with them regularly. When we refer to Anonymous CRM, these are the segments we’re referring to.
At some point, these audiences engaged with a brand, whether to purchase a product or service, entered a sweepstakes or signed up to receive more information. In most cases, the engagement comes in the form of visiting your website but choosing to remain anonymous. Most companies know little about these segments. If they’re in a CRM, you may have a name and an email address, but you don’t know their various demographic or psychographic attributes that define who they are, what they like and where they engage. These audiences have already taken a step to engage with your brand and therefore are potentially brand loyalists if engaged appropriately. The problem is they’re currently anonymous to you and therefore you lack the insights to be able to engage with them effectively.
AcquireGraph was built specifically for segments like this to allow for us to connect the dots on audiences where a company may only have a name or a name and an email address. Our graph is able to build the profile of these individuals as well as determine the right digital channels and devices they engage with, allowing marketers the opportunity to deliver the right message, at the right time, in the right channel and on the right device.